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From is conception in 1989 G-Star has been known for it’s innovative and cutting edge style in the world of denim. Innovation and perfection of the product are imperative to G-Star. Each season the jeans oriented collection serves as the basis of the line, while authentic details and innovative washings are added.

Since the premier of Raw Denim in 1996, G-Star has broadened it’s concept to include a newer, edgier image appealing to all style, trends and ages while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity.