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Kenneth Cole Reaction was introduced in 1996 with a line of men’s casual footwear. Kenneth Cole Reaction was born out of a need to make form and function collide, producing stylish and on-trend pieces that still leave room for personal style. Fun, function, youthful, energetic, Reaction is more tongue-in-cheek and not so corporate and serious. Kenneth Cole Reaction is about how individuals put outfits together, not just a pair of shoes.